Author and retail expert declares:
"Direct mail is the most effective form of advertising for retailers."
The most effective forms of advertising for retailers (in order of effectiveness) are:
1>> direct response (via direct mail or e-mail)
2>> TV
3>> radio
4>> newspaper
(Based on a survey of retailers by Rick Segel,
former retailer and nationally-recognized retail expert, consultant, keynote speaker and
author of Retail Business Kit for Dummies)
“The number one type of retail advertising today is direct mail (which includes e-mail) because it’s generally the most cost effective and highest producing advertising."
